The NBA will be debuting a new ad campaign this weekend to promote the playoffs. Apparently there will be 20 to 30 new spots in the "Where Amazing Happens" theme featuring OMG moments from the ghost of playoffs past. Here's one of the spots:
That's LeBron dunking on Kevin Garnett's azz in Game 4 of last year's Eastern Conference Semi-Finals. I think the grainy black and white look is on purpose.
The other spots will feature all sorts of playoff moments, both recent and old school. I can only hope they have at least one from that magical Warriors-Mavs series in 2007. Perhaps Baron's offensive foul, er, dunk on Andrei Kirilenko?
Thanks much to the folks at the NBA for sharing this sneak peek. And kudos to Goodby Silverstein for the ads. You can catch them on TNT, ESPN, and ABC starting this weekend!
7 hours ago